Project OverviewThe Gym Bar make 100% natural coconut soap, designed especially for gym-goers who want to cut through the grime of a rigorous workout. The team are dedicated to creating organic products which are Paraben-free, not tested on animals and suitable for skin prone to allergies or Psoriasis.
The BriefThe Gym Bar wanted a functional and attractive website to sell their product and educate potential customers about the benefits of using their soap over more commercial ones. A web design that reflected the exotic ingredients and natural production of the Gym Bar was required, so that potential customers get a feel for the soap and brand before they have made a purchase. With The Gym Bar being a new and relatively unknown brand, it was also important to our client that online awareness was increased.
A professional website was created as a way to educate customers about natural products and to act as a basic portal to sell The Gym Bar's soap. The colours used were light and fresh looking to symbolise the cleanliness of their soap and the natural ingredients used. Splashes of colour and imagery of palm trees further emphasise the values of the company and experience of using this soap. Customers can browse for information, purchase products and connect with the company through a handy contact page. We also provided our Search National SEO package to help The Gym Bar's website improve its visibility on search engines such as Google.
What our website experts say
Coral and teal accent this brand and the design harnesses an abundance of typefaces to symbolise different messages. The image of the brand is directed towards ethical products, meaning it was important to show the natural ingredients and where they came from.